Saturday, November 22, 2008

Green?

Nowadays, "being green" has been a good marketing topic for some companies. I think it's good that big company starts to show some level of awareness and try to educate people the importance of saving mother earth. However, I have been bothered by marketing ploy to use this sacred "green" thing, but at the end the main concern is just cutting cost, rather than care for environment.

The place that I work now is located quite far from anywhere, so the management of the office buildings provide number of bus services to reach MRT or any nearby public places. Recently, they just announced that they will totally cut off all of this bus service, except peak hour in the morning and afternoon. And the reason for this annoyance is "being green". Although it's true that cutting bus transport can save environment, but there is no other "green" effort shown, rather than clearly cutting cost. The same thing happens now at California Fitness, which they don't allow member to get or exchange more than the complimentary one big and sport towel, and all for the sake of "being green". It's very disgusting that they use this reason, but there's no other effort shown to save environment, rather than cutting cost. Ugh..

Recession, job cut, and economic downturn have become main topic everywhere, the situation seems to get worse from day to day. Saturday Strait Times newspaper, that usually contains thick part of Recruitment, only have several pages of recruitment, and mainly, it's the government's agencies that still do recruitment. I hope that we can sail through this without so much destruction recorded.

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